Amazon, the world’s largest e-commerce company headquartered in Seattle, will host ‘Prime Day’ for four days from the 8th to the 11th of next month.
This year’s event period has been expanded from two days to four days and 96 hours, twice as long as the previous two days. Amazon explained on the 17th, “As the summer shopping event is held for the first four days, Prime members will be able to shop millions of items in twice as much time.”
The Prime Day event, which began in 2015 and is now in its 11th year, is for members who pay an annual fee of $139. This year’s event will introduce the ‘Today’s Big Deals’ event, which provides the most interesting deals by theme each day.
This year’s Prime Day event is being held amidst President Donald Trump imposing tariffs on imports to the United States on major trading partners, including China.
After announcing a unilaterally set reciprocal tariff rate in addition to the basic tariff, President Trump postponed the imposition until the 8th of next month and is currently negotiating with each country. This year, Prime Day begins on the 8th, when the U.S. government concludes negotiations with countries.
Amazon considered displaying the number of tariffs added to the price of some products in April, but immediately scrapped the idea after the White House publicly criticized it. Prime Day is one of Amazon’s biggest sales events of the year.
Last year’s two-day event is estimated to have generated $14.2 billion in sales, up 11% from $12.7 billion in 2023.